Impact of Merger of Islamic Banks in Indonesia

Abstract

The CoronaVirus 2019 (COVID-19) pandemic has had a devastating impact on many sectors of life, not only health and humanity, but also the global economy. Indonesia is one of the countries affected by the corona virus, including in the banking sector. Strategies that can be carried out by Indonesia in banking to minimize the impact of the corona virus, in this case the government through the Financial Services Authority issued a national economic recovery policy as a business cycle reduction policy by issuing POJK regulation No.. 18/POJK.03/2020 in order to maintain stability financial system in Indonesia, particularly in the Indonesian banking sector. in the Indonesian banking sector. OJK gives orders to Islamic banks in Indonesia to merge, consolidate and take over or integrate. The purpose of this research was to find out how the impact/influence of the merger of three BUMN Syariah banks had on customers. This study used a descriptive method by reading manuscripts, field notes, journals, theses, official websites, and books obtained from regional libraries and the library of Muhammadiyah University of North Sumatra which supported the results of this study. The merger carried out by research shows a positive response with the change of name to Bank Syariah Indonesia from customers in Indonesia. With the resulting merger, customers can transact in all outlets in Indonesia as well as product diversification that is the customer's choice. Opportunities resulting from the SWOT Analysis Bank Syariah Indonesia has a large and promising market share opportunity to continue to improve the quality and quantity of services available at Bank Syariah Indonesia. Bank Syariah Indonesia also continues to do marketing to customers in Indonesia