Feasibility Analysis Report of the KOKOP (Kopi Kopling) Mobile Coffee Busines
Keywords:
Mobile Coffee, Student Entrepreneurship, Business Feasibility Study, UMKM (Small and Medium Enterprises),Abstract
Mobile coffee businesses are a form of micro-entrepreneurship that has grown rapidly alongside the increasing culture of coffee consumption in Indonesia, particularly among students and urban communities. This study aims to comprehensively analyze the feasibility of KOKOP (Kopi Kopling), a mobile coffee business initiated by students and operating around the University of North Sumatra. The research method used is descriptive qualitative with a case study approach. The research data was sourced from primary and secondary data obtained through the business plan documents, covering aspects of business profile, market and marketing analysis, production process, human resources, information technology utilization, and financial analysis. The results showed that KOKOP (Kopi Kopling) has a clear market segmentation, namely students and the community around the campus, with coffee and non-coffee beverage products that suit consumer preferences. The production process is relatively simple yet efficient, supported by a clear division of labor among team members. From a financial perspective, this business shows positive cash flow with relatively small initial capital requirements, thus having the potential to be profitable and sustainable in the medium term. Therefore, the KOKOP (Kopi Kopling) business is considered feasible to operate and develop as a micro-business-based student entrepreneurship model
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Copyright (c) 2026 Anni Aisyah Hidayani, Ratu Raissyah Apriliani, Rizky Avrilia Setyanti, Dini Vientiany (Author)
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